Privacy Policy
Last updated: 5 September 2026
Sant LDN Ltd. ("SANT LDN", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase from us, create an account, register or verify a SANT LDN piece, subscribe to our communications, or otherwise interact with us.
1. Who We Are
SANT LDN is operated by Sant LDN Ltd., an independent fashion brand specialising in limited and one-of-one garments, including hand-painted Japanese denim pieces and related apparel and accessories.
Sant LDN Ltd. is registered with the Information Commissioner's Office (ICO) for data protection purposes.
ICO Registration Reference: ZB972625
We are committed to handling personal information responsibly and in accordance with applicable UK data protection legislation.
For the purposes of UK data protection law, Sant LDN Ltd. is responsible for the personal information described in this Privacy Policy.
Contact:
Business address:
9 Jerdan Place, Suite 201, London, Fulham, SW6 1BE, United Kingdom
2. Information We Collect
Depending on how you interact with SANT LDN, we may collect information including:
* Your name
* Email address
* Telephone number
* Billing and delivery address
* Order and transaction information
* Products purchased
* Customer account information
* Communications you send to us
* Newsletter and marketing preferences
* Website activity and technical information such as browser type, device information, IP address and cookie identifiers
* Information relating to the registration, ownership or verification of an eligible SANT LDN piece
* Information you voluntarily provide through forms, enquiries or customer service communications
Payment card information is generally processed securely by our payment providers rather than being stored directly by Sant LDN Ltd.
3. How We Use Your Information
We may use your personal information to:
* Process and fulfil your orders
* Take and manage payments
* Arrange delivery and returns
* Provide customer service
* Create and manage customer accounts
* Maintain records of purchases
* Register and verify eligible SANT LDN pieces
* Support our authenticity and provenance system
* Respond to enquiries
* Send transactional communications relating to your orders or account
* Send marketing communications where permitted
* Improve our website, services and customer experience
* Detect or prevent fraud, misuse or security incidents
* Comply with our legal, tax, accounting and regulatory obligations
* Establish, exercise or defend legal claims
4. SANT LDN Authenticity and NFC Registration
Certain SANT LDN pieces may contain or be supplied with NFC-enabled authenticity technology.
When an eligible piece is registered or verified, we may record information relating to that piece, such as:
* The unique identity or reference assigned to the garment
* Product or artwork name
* Registration status
* Purchase information
* Date of registration
* The customer account associated with the registration, where applicable
This information may be used to help authenticate a piece, maintain its provenance record and protect the integrity of the SANT LDN authenticity system.
Scanning an NFC tag itself does not necessarily mean that personal information will be collected. Where registration requires personal information, this will be made clear during the registration process.
5. Our Legal Basis for Using Your Information
Under UK data protection law, we must have a lawful reason for processing your personal information.
Depending on the circumstances, we may rely on:
Contract – where processing is necessary to fulfil your order, provide your account or deliver services you have requested.
Legal obligation – where we need to keep or disclose information to comply with applicable laws.
Legitimate interests – where necessary for the reasonable operation and protection of our business, including improving our services, preventing fraud, maintaining security and responding to customers, provided those interests do not override your rights.
Consent – where you have specifically agreed to certain processing, such as particular marketing communications or non-essential cookies where consent is required.
You may withdraw consent at any time where our processing relies upon consent.
6. Marketing Communications
If you subscribe to SANT LDN updates, we may send you information about new collections, releases, products, events or other brand news.
You can unsubscribe at any time by using the unsubscribe link contained within our marketing emails or by contacting us.
Unsubscribing from marketing will not prevent us from sending essential communications concerning an existing order, account or transaction.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
* Operate essential website functionality
* Remember certain preferences
* Maintain shopping basket and account functionality
* Understand website performance and usage
* Improve the customer experience
* Support analytics and, where applicable, marketing
Where required by law, non-essential cookies will only be placed after you have provided the appropriate consent.
You can review or change your cookie preferences at any time using the cookie settings available on our website.
8. How We Share Your Information
We do not sell your personal information.
We may share personal information with trusted third parties where necessary to operate our business, including:
* Website and e-commerce service providers
* Payment processors
* Delivery and logistics companies
* Email and communications providers
* Analytics and technology providers
* Professional advisers such as accountants, lawyers or insurers
* Fraud prevention and security providers
* Government, regulatory or law enforcement authorities where required by law
These organisations may only receive the information reasonably necessary for the services they provide.
Our website is currently operated using Squarespace, and certain website and customer information may therefore be processed through Squarespace and its associated systems.
9. International Data Transfers
Some of the service providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that suitable protections are in place as required by applicable data protection law.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, tax, security and contractual requirements.
Different categories of information may therefore be retained for different periods.
For example, transaction and order records may need to be retained for several years to meet accounting or legal requirements.
Information relating to the authenticity or provenance of a one-of-one SANT LDN piece may be retained for a longer period where this is reasonably necessary to preserve the authenticity record associated with that garment.
When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
11. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Customers are responsible for keeping their account passwords and login credentials confidential.
12. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you the right to:
* Request access to your personal information
* Request correction of inaccurate or incomplete information
* Request deletion of your information
* Request restriction of certain processing
* Object to certain uses of your information
* Request transfer of certain information
* Withdraw consent where processing is based on consent
* Object to direct marketing
These rights are not absolute and may be subject to legal exceptions.
To exercise any of these rights, please contact us using the details provided in this Privacy Policy.
We may need to verify your identity before processing certain requests.
13. Third-Party Websites
Our website may occasionally contain links to third-party websites or services.
Sant LDN Ltd. is not responsible for the privacy practices or content of websites operated by third parties. We recommend reviewing their privacy policies before providing personal information.
14. Children's Privacy
Our website and products are not specifically directed at children, and we do not knowingly seek to collect personal information from children for marketing purposes.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal obligations.
The latest version will always be published on this page with the date of the most recent update.
16. Contact Us
If you have questions about this Privacy Policy or how Sant LDN Ltd. handles your personal information, please contact:
Sant LDN Ltd.
Trading as SANT LDN
Email:
hello@santldn.com
Business address:
9 Jerdan Place, Suite 201, London, Fulham, SW6 1BE, United Kingdom
ICO Registration Reference:
ZB972625
You also have the right to raise a concern with the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled improperly.